We are thrilled to see Jasmine Vineyards' very own Luis Katsurayama featured on the cover of American Vineyard Magazine! Check it out!
Is there a Quick Fix for Dipping Produce Sales among Millennials?
Our millennial generation is finding other sources from which to purchase their fresh produce. According to a 2019 Power of Produce survey by the Food Marketing Institute, only 34% of millennials stated that a supermarket was their primary source for fresh produce....
Grape Merchandising and Display Tips for Grocers
After years of category management trade research, the California Table Grape Commission has identified many proven strategies that can help boost grape sales. We at Jasmine Vineyards hope you find these tips useful! Receiving and Back Room Grape Handling Tips...
Boost Fresh Produce Sales with Best Practices for Food Safety
The statistics are in, and no matter who is running the survey or how long current trends stick around, one thing is certain: Purchasing habits have been changing by the day since the beginning of the coronavirus pandemic. Now more than ever, consumers want to know...
COVID-19 Updates from Jasmine Vineyards
Business Continuity Plan Update – COVID-19 UPDATED June 1, 2020: Field staff have been trained on social distancing. Field rows are 12' in length with 7' length vines, which creates natural markers for social distancing. Safety masks have been ordered to supplement...
Data-Backed Tips to Supercharge Grape Sales
Market research conducted by state and national fresh fruit associations can be used by retailers to significantly boost grape and other fresh produce sales. Retailers won't be alone in these efforts, either – the California Table Grape Commission is promoting...
Congratulations 2020 Pruning Competition Winners!
The 2nd Annual Central Valley Pruning Competition took place Saturday, January 25 in Shafter, California. Organized by the California Farmworker Foundation (CFF), the event draws hundreds to cheer on highly skilled competitors armed with pruning shears and fierce...
SOLD OUT! Thank You & Enjoy “A Year in Pictures: 2019”
How do you sum up a whole year? We attempted to do just that with a "A Year in Pictures" – a compilation of highlights here at Jasmine Vineyards. (Notice those baby Great Greens at the beginning, compared to later in the video?!) We hope you enjoy. The Last Pallet...
Building a Better Ag Future with Gavin Newsom
In early November, Luis Katsurayama had the rare opportunity of meeting with California Governor, Gavin Newsom. "I think it went really well and he was very receptive of our concerns," Katsurayama remarked of the meeting attended by select industry representatives....
Staying True to Our (Conventional) Roots
As a California fresh table grape grower for over 70 years, we at Jasmine Vineyards have seen a lot of wonderful trends in the food industry: the “foodie” movement, celebrity chefs taking center stage, recipe blogs, nutrition apps, and people of all ages bringing the...
Central Valley Pruning Contest Honors Vineyard Workers
DELANO, CA (January 16, 2019) - Central Valley Farmworker Foundation (CVFF) held its 1st Annual Central Valley Pruning Contest in Delano, California. Central Valley farmworkers had the opportunity to showcase their pruning skills and earn the title of "champion"...
Expansion Project Complete
Thanks to James McMurtrey and the crew at McMurtrey Lince for completing Jasmine Vineyards' cold storage project – within budget and deadline! Check it out: Like it? Let us know!
Jasmine Grapes Featured on Consumer Fresh Produce
Thanks to Jim Houser and the team at Consumer Fresh Produce! We were honored to be featured in Consumer Fresh Produce's video today. Check it out: Like it? Let us know!
Jasmine Vineyards Expanding in 2017
Delano-based Jasmine Vineyards, Inc. is in its 5th month of a significant expansion project. The new cold storage plant, a 60,000 square foot unit, will give the grape producer the ability to cool and store over one million boxes of grapes. “This is...
70 Years and Still Growing
Seventy years ago, two cousins acquired their first parcel of land in the Delano region of California’s fertile San Joaquin Valley. With the same passion for growing grapes as their ancestors before them in Croatia, Martin and Vincent Zaninovich began in Delano what...
Introducing Fresh Alerts
Happy Spring from Jasmine Vineyards! Known as a time of new growth, our Autumn King has started flourishing – coinciding with some new developments of our own! We're excited to offer our trade and retail partners our new Fresh AlertsTM service. “We want our...