Market research conducted by state and national fresh fruit associations can be used by retailers to significantly boost grape and other fresh produce sales.
Retailers won’t be alone in these efforts, either – the California Table Grape Commission is promoting California grapes all season long. Healthy snacking and grape-health research is reaching shoppers via television commercials, digital and social media, e-commerce platforms, radio spots and print magazines including Oprah, Real Simple, Women’s Health, Men’s Health, Shape, People, and Food Network Magazine.
This marketing muscle behind California grapes makes an even greater incentive for retailers to take advantage of the following data-backed tips for boosting grape sales:
1. Register for the Annual Grape Display Contest – or Run Your Own.
Every July, the California Table Grape Commission (aka “Grapes from California”) throws its great grape display contest for retailers. Learn more at the Grapes from California retailer page. But even if you miss the contest, grape displays are proven to boost grape sales.
2. Go BIG.
When you do run your grape display, go big! Market research shows the size of your display makes a measurable sales difference.
As picture above, one of our retail customers in New Zealand uses signage and display materials provided by Jasmine Vineyards. Interested in obtaining POS materials for your own displays? Contact us!
3. Promote California Grown.
According to a 2019/20 U.S. Attitude and Usage Tracking Study, 92% of those surveyed would choose fresh grapes from California over imported grapes when priced the same. If California grapes were priced higher, 73% of those surveyed would still choose California over imported grapes. Since 99% of all table grapes are produced in California, promoting California Grown helps solidify this consumer preference in the produce aisle.
Badges like Jasmine Vineyards’ “Grown in California” and the California Table Grape Commission’s “Grapes from California” are visual reminders to incentivize shoppers to purchase California-grown produce.
A year of promoting food safety
This year, in addition to promoting the health benefits of grapes, Jasmine Vineyards is taking extra steps to help retailers and consumers feel safe buying fresh produce. Among these are:
- Sharing internal COVID-19 safety training procedures;
- Teaming up with Produce Marketing Association to promote their #JoyofFresh Consumer Campaign for Safe Produce;
- Distributing our Business Continuity Plan to retailers; and
- Sharing retailer-friendly ideas for boosting fresh produce sales while driving food safety home with every shopper.
How can we help your team promote fresh produce sales and food safety this year? Write or give us a call anytime to discuss: (661) 792-2141.