Our Labels

A Visual History


Martin and Vincent Zaninovich, circa 1950

More than seventy years ago, cousins Martin and Vincent Zaninovich acquired their first parcel of land in the Delano region of California’s fertile San Joaquin Valley.

Our labels – M&V, Vinmar, Havren and Jasvine – tell a visual history of the Jasmine Vineyards brand.



“M&V” EST. 1947. Named for founders Martin and Vincent. True to Jasmine Vineyard’s mission, a straightforward representation of the company.



“Vinmar” EST. 1947. Named for founders Vincent and Martin, and in keeping with the approach of simplicity and easy recognition – on the produce terminal floor and beyond.



“Havren” EST. 1952. Named after the first parcel of land purchased in 1942, the Havren Homestead. The Havren railroad crossing on the land parcel was evoked via the railroad tie typeface.



“Jasvine” EST. 1991. A compilation of the company name Jasmine and Vineyards, the Jasvine label served emerging markets requiring label distinction.

70 Years and Still Growing

Today, our labels are recognized for “a cut above” quality and consistency in the U.S. and beyond. We are grateful to our trade and retail partners who play a key part in sustaining our 70-year family legacy: a passion for growing, shipping and supplying premium California table grapes worldwide. Contact us to discuss your needs!